TECH: Ikea 365 Campaign, Company Shows Different Commercial Everyday For a Year
Launched to show the wide range of products that Ikea offers, the company produced 365 “in-store” TV ads, enough for one every day of the year. These short commercials would be featured both online and across select TV stations. The crew responsible for filming these spots had to make sure they were ahead of themselves and sometimes shot up to 15 in a single day.
Digital Buzz Blog: http://bit.ly/gWqSve
