FASHION: Stolen Girlfriends Club Does Runway Show in a Supermarket
Combining guerilla marketing with social media, the clothing brand ‘Stolen Girlfriends Club’ held their newest line in a supermarket. Models were prepared for the show in a truck outside the store and then one by one entered and wove through the isles. After shoppers took notice of what was happening, they lined up to watch. At just over 26,000 views, this video is hardly a viral hit but it’s nice to see fashion brands trying new things in order to reach their consumers online.
Hypebeast: http://bit.ly/fIuwri
